Bank of America Campaign and Showroom
With key renovations planned for the near future, BofA Plaza was ripe for a renaissance; our concepting produced an optimistic “Going Up?” tagline that was paired with the elevator button mark, a simple but universal symbol of upward mobility for tenants that grind out their daily 9 to 5 in urban towers like this one. Next came transforming the empty and dusty 28th floor of the building into an inviting showroom. Today walls hold inspirational copy, while IKEA-hacked tables housed custom-wrapped and branded Moleskines, as well as a rendering booklet. To learn more about this project, visit our blog.