Though we had worked with Trinity Partners on promotional pieces in the past, this one represented a different challenge altogether. Rather than finding a way to cleverly prod existing partners, this project involved creating a piece to entice new ones, too. We desperately wanted to avoid creating one of those standard-issue real estate brochures; you know, one with endless photos of buildings and handshakes over conference tables. While this was another overall effort in minimalism, that’s what we love most about the piece: it doesn’t scream REAL ESTATE BROCHURE! in any way. To learn more about this project, please visit our blog.