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Naming, Logo and Tagline

When our entrepreneurial client decided to brand a new surface cleaning service, he offered us the opportunity to build an identity from the ground up. First we needed a name. Check. Then we needed a logo, which ended up focusing on the movement of his machine’s cleaning blades. Check. Next we had to determine a baseline color of grey. Check. Lastly, we tossed in a short and sweet tagline. Check. In the end, Cleanstreak had a name, mark and tagline that worked together seamlessly with the engineered efficiency of a Swiss timepiece.