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The Yoga Dude

Branding, Print and Web Collateral

Since nothing beats that feeling of a client being a match made in heaven for you, we were totally stoked when Rob McAllen approached us about creating his new company’s identity from scratch. For The Yoga Dude, Rob wanted an identity that was organic and simple, but also relaxed and playful. He ultimately chose a typeface option that would stand out in a world rife with many excellent “organic and simple” yoga logos. And after mixing in muted blue and bold orange as complementary colors for The Yoga Dude’s collateral and website, his complete brand was born.